With summer officially here and July around the corner, we’re at the half way point of 2014. A great time to reflect and determine if on track. Coincidentally, my friend Max shared a thoughtful and entertaining blog post around reflection.
This past Friday, Rand from Moz shared some thoughts on “Targeting Audiences Earlier in the Buying Process”. I’ve been contemplating this topic over the last few months as it relates to startups, small business, mobile apps, growth marketing, and the continuos rise of online competition. Before jumping in, watch the whiteboard video session below:
Awesome video, but does this apply to your workplace, clients, or vertical? Yes. Should you drop everything today and integrate this strategy?
Here are the final thoughts on signals i've noticed and things your business might want to consider:
This is a follow-on blog post that covers some predictions on the future of small business commerce. Check out part 1 for complete context.
Here are 6 trends that you, and your business should consider:
(This blog post is an extended version of a contribution I made to Street Fight Mag. Read the original here.)
In 1994, Pizza Hut was the first website to offer online ordering of pizzas. They exclusively serviced Santa Cruz, California, but it marked the first time a website accepted online payments. E-commerce was born.
Fast forward 20 years and consumers no longer bat an eyelid placing their credit card details into a web browser to purchase products online. It's safe, secure, and so convenient. Year after year, we see hockey stick growth as consumers spend more money online than ever before.
I just watched an interesting Techcrunch video from Mark Goines and Semil Shaho on Small Business. For those that don't know, Goines had a long stint at Intuit and is a notorious angel within the smb vertical. Shaho manages Haywire, an early stage investment firm that works with mobile first startups.
In 2010, I first discovered this problem while working at Ziplocal. As Director of Social Commerce, I launched from inception to delivery, new digital products to 60k Small Businesses and 700 sales reps. They really lacked the tools to effectively manage and market their business. The main reason why i'm working on Promo.
8 weeks ago I broke my left fibula in the second half of our last game of the season. I've broke several bones playing soccer before, but this time was different. The injury itself wasn't that bad, a clean break and aircast for 6-8 weeks. My season was done, but all I could think about was how this injury was going to impact my startup. It was leading into a critical time for my startup. I really needed to hustle, signup my first customers, and begin fundraising.
Secret just raised 8.6m dollars from top tier investors. The app was released 45 days ago, I break down some problems I have with the app.
For those that don’t know, Secret is a mobile application that allows users to share anonymous updates to friends and randoms around the world.
It's really easy to set ambitious goals. Placing goal posts at the right distance and monitoring goal progress for each goal has been a big challenge for me. Where are your goal posts? Are you reeling them in, or setting them further back? Posting your public goals is fairly pompous, but sharing for social accountability. Some public goals for 2014:
Here are my favourite photos from 2013, all from instagram
This morning we pushed the new Homeless Partners website. I'm extremely thankful to all of the volunteers that made this possible, all of the indiegogo donors, and our generous sponsors. The new website allows new cities to launch and maintain Christmas Wish List for their community.
Video baby, video!! The first product we're launching from Viral Foundry is called Promo.
Promo is an iphone application that allows anyone to quickly and effectively announce and share promotions to social networks, email lists, 3rd party marketplaces, and existing websites.
The last 6 months working as EiR at Full Stack has been ridiculously awesome (more details + wrap up post to come). But today, I'm excited to to announce i'm starting my 'next thing'' called Viral Foundry. Thanks to Boris Mann, we're going to setup shop and keep playing out of the Full Stack office.
Hey Unbouncers, as someone that uses and recommends your product, I would like to point out some features that we’re dying to get our hands on. I know I’m not the only one, so perhaps other users can help collaborate and chime in?
Last year I was working on a Second Screen Platform to deliver synchronized content to smart phones, tablets, and laptops while watching television, movies, sports, or live events. I wanted to share some of those experiences with an example we built for The Latin Music Billboard Awards. The application was never officially launched, but we felt the application and concept far surpassed other second screen competitors like Mass Relevance and Twitter.
..the app that never took the big screen
Note, the project and platform have been abandoned and all team members have since moved on. These concepts are from May 2012.