kenny is...

My name is Kenny Grant from beautiful Vancouver, British Columbia. I love building digital products. When I’m not working on my own projects, I’m helping early stage startups with marketing, strategy, and growth. This is where I share my thoughts.

Half Way

June 26, 2014

With summer officially here and July around the corner, we’re at the half way point of 2014. A great time to reflect and determine if on track. Coincidentally, my friend Max shared a thoughtful and entertaining blog post around reflection.

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Should I Target Audiences Earlier in the Buying Process

June 11, 2014

This past Friday, Rand from Moz shared some thoughts on “Targeting Audiences Earlier in the Buying Process”. I’ve been contemplating this topic over the last few months as it relates to startups, small business, mobile apps, growth marketing, and the continuos rise of online competition. Before jumping in, watch the whiteboard video session below:

Awesome video, but does this apply to your workplace, clients, or vertical? Yes. Should you drop everything today and integrate this strategy?

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Future of Small Business Commerce (Part 3)

May 9, 2014

This is the final instalment of a series of blog posts that cover some predictions for local commerce for small business. Check out part 1 or part 2 for my previous predictions.

Here are the final thoughts on signals i've noticed and things your business might want to consider:

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Future of Small Business Commerce (Part 2)

April 30, 2014

This is a follow-on blog post that covers some predictions on the future of small business commerce. Check out part 1 for complete context.

Here are 6 trends that you, and your business should consider:

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Future of Small Business Commerce (Part 1)

April 29, 2014

(This blog post is an extended version of a contribution I made to Street Fight Mag. Read the original here.)

In 1994, Pizza Hut was the first website to offer online ordering of pizzas. They exclusively serviced Santa Cruz, California, but it marked the first time a website accepted online payments. E-commerce was born.

Fast forward 20 years and consumers no longer bat an eyelid placing their credit card details into a web browser to purchase products online. It's safe, secure, and so convenient. Year after year, we see hockey stick growth as consumers spend more money online than ever before.

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Really Small Businesses

April 17, 2014

I just watched an interesting Techcrunch video from Mark Goines and Semil Shaho on Small Business. For those that don't know, Goines had a long stint at Intuit and is a notorious angel within the smb vertical. Shaho manages Haywire, an early stage investment firm that works with mobile first startups.

In 2010, I first discovered this problem while working at Ziplocal. As Director of Social Commerce, I launched from inception to delivery, new digital products to 60k Small Businesses and 700 sales reps. They really lacked the tools to effectively manage and market their business. The main reason why i'm working on Promo.

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Keeping sane building a startup..

March 20, 2014

8 weeks ago I broke my left fibula in the second half of our last game of the season. I've broke several bones playing soccer before, but this time was different. The injury itself wasn't that bad, a clean break and aircast for 6-8 weeks. My season was done, but all I could think about was how this injury was going to impact my startup. It was leading into a critical time for my startup. I really needed to hustle, signup my first customers, and begin fundraising.

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5 Beefs With Secret

March 14, 2014

Secret just raised 8.6m dollars from top tier investors. The app was released 45 days ago, I break down some problems I have with the app.

For those that don’t know, Secret is a mobile application that allows users to share anonymous updates to friends and randoms around the world.

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Setting Goals For 2014

January 5, 2014

It's really easy to set ambitious goals. Placing goal posts at the right distance and monitoring goal progress for each goal has been a big challenge for me. Where are your goal posts? Are you reeling them in, or setting them further back? Posting your public goals is fairly pompous, but sharing for social accountability. Some public goals for 2014:

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My favorite photos from 2013

January 13, 2014

Here are my favourite photos from 2013, all from instagram

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Relaunching Homeless Partners

Dec 5, 2013

This morning we pushed the new Homeless Partners website. I'm extremely thankful to all of the volunteers that made this possible, all of the indiegogo donors, and our generous sponsors. The new website allows new cities to launch and maintain Christmas Wish List for their community.

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Working On New Video Based Product Called Promo

Aug 14, 2013

Video baby, video!! The first product we're launching from Viral Foundry is called Promo.

Promo is an iphone application that allows anyone to quickly and effectively announce and share promotions to social networks, email lists, 3rd party marketplaces, and existing websites.

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Launching Viral Foundry

July 07, 2013

The last 6 months working as EiR at Full Stack has been ridiculously awesome (more details + wrap up post to come). But today, I'm excited to to announce i'm starting my 'next thing'' called Viral Foundry. Thanks to Boris Mann, we're going to setup shop and keep playing out of the Full Stack office.

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Unbounce Wish List

May 20, 2013

Hey Unbouncers, as someone that uses and recommends your product, I would like to point out some features that we’re dying to get our hands on. I know I’m not the only one, so perhaps other users can help collaborate and chime in?

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Second Screen Concept for Latin Billboard Awards

May 10, 2013

Last year I was working on a Second Screen Platform to deliver synchronized content to smart phones, tablets, and laptops while watching television, movies, sports, or live events. I wanted to share some of those experiences with an example we built for The Latin Music Billboard Awards. The application was never officially launched, but we felt the application and concept far surpassed other second screen competitors like Mass Relevance and Twitter.

..the app that never took the big screen

Note, the project and platform have been abandoned and all team members have since moved on. These concepts are from May 2012.

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