LLMs can't fix washed out

Still convinced agents are going to be incredibly useful for development and brainstorming, but they don’t understand nuance for visuals, feels, or vibes. If you ask an LLM what “washed out” means, it will spit out directionally correct text, but won’t be able to translate that into actionable outputs. The same as asking your neighbor or spouse, they’ll feel an image, potentially agree with you, but won’t have an actionable way of making something less or more washed out. Any attempt will be futile.

Which brings me to the point I keep coming back to: strategy (accountability), marketing, product marketing especially, and brand designers are not getting replaced by AI anytime soon. I already see a massive demand for designers who have real product marketing chops, and that’s only going to grow. The taste and feeling.. that bringing to life magical process has to come from within. A human!

This afternoon I’m chatting with two teams who want to start experimenting with AI. Earlier this morning I got some time to play with a few different models, running due diligence on designer portfolios and design assets. Interesting exercise. Basically how or why I wrote the blurb above.

After a super rainy and snowy week, the sun is out and it’s marvelous… shining bright like a diamond. House bombs are on in the background and summer is coming, baby. Trumpets and all

Now: back to the newsletter that has to ship in the next few hours