What to Build

Four days left in the quarter. What can you ship?

Perceptions are top of mind lately. My general rule: revisit marketing perceptions every quarter. Keep questioning and double guessing myself… Everything is moving so fast? Maybe every six weeks? Maybe every six months. arg.

The trend I keep seeing, with other founders and myself, is a spike in micro AI builds. The reps matter, we need to compound learnings and not get left behind. Just make sure there’s overlap. Tie it into your marketing perceptions, quarterly goals, values, your North Star mission.

If you’re stuck on the “what to build” question, that’s probably where to start.