Daily log

Junastar, my new baby that I’m purposely leaving unshaped as a lab, is trying to take some public shape. Working late nights, hoping to push the new HP later this week and find time this weekend to burn some late-night token oil and find out where this goes

Film still of two people talking by the sea, subtitle reads "Let's look together."
burning midnight token oil

sage advice from steve, maybe more so now more than ever:

Seek out new dimensions of yourself, especially those that carry a romantic scent.

spent too much time last night experimenting with 3D renders, recreating the sparkly mj glove just for fun.. safe to say, we have a ways to go with 3D animation

romantic scent

dabbling with fable 5.1 today: cad renders, making sounds, cleaning up sounds, some heavier animation work. it’s incredibly easy to fall into “idea plussing” rabbit holes. and across this, which is outside my typical day to day, idea to 80% takes just minutes. a few hours in and it feels 85% done. that last 15% is days, maybe weeks. it’s the same curve every time with ai regardless of the medium.

having a ton of fun though!

pushing 3d and sound experiments
A breakdown of where software project effort goes: a long Design bar, a thin Dev sliver, and a long Manage/Marketing bar

I shared this screen capture with a few founders earlier this morning. It sums up what i’ve been seeing and feeling in regards to the future of websites and marketing. The middle is moving towards high craft, or sales/marketing.

The rest of the day includes building + sending a few proposals, then rebuilding a folio, and pushing new website designs

the future of web

Checking out Armaan’s set from Dec. He was the lead designer at Properlot back when we were trying to make it a huge thing with Andy Josuweit. So far, loving the indo house sound.. go dj kahani !!

indo house

only 8 months until May

how the 6am fitness trainer starts the class

tysm 🫠


Squashing various website bugs today, re-enabled RB2B (sorta expensive for current traffic needs) and will continue writing themes for 2027. Going to circulate these (via deck?) with a few trusted builder friends for all the feedbacks, I hope to come up with an alternate term versus a group theses. Trends, digital outlook, digital forecasts, ai antenna cast, future cast, ai almanac? Need an anti ai slop name, send help ¯\_(ツ)_/¯

is this build or marketing week for you?
after today, it’s all sales and marketing

only 8 months until may

4 agents running updates on this website as i type. today i’ll continue through minor website edits.. mostly design focused, whatever is most hideous, and general polish. guessing we’ll reach a point over the next week where i’ll say forget this mess, clone the repo, and redesign the whole website from scratch. blah blah. portfolio websites are time consuming and it’s far easier to PMM something or someone else.

once those agents wrap, i’ll work through a new blog post draft on missionaries. it’s a collaborative piece, so fingers crossed the respondents (mostly founder friends) answer honestly instead of performative, it doesn’t trigger, and that founders actually give it some real thought.


update 2 - 9:51am

got lost in the ghostty sauce. heading over to a coffee shop to collect thoughts and v1 draft on missionaries.


at a cafe and the dude beside me is on google hangouts call talking about gtm.. he just dropped

how can we be like a hot girl, but in an ai world

whatever is most hideous

things i’ve been doing daily, and hoping to continue through September:

  • gh streak, pushing daily design improvements to this website
  • daily deep dive research projects using different models (last few days = betaworks, product studios, social commerce startups, walt disney)
  • 1 new connector per day
  • creation. tweets, daily log posts, mini decks, idea maxxing (5 new ideas outside of my day to day industries)
  • visiting a new font foundry
  • cold emailing an artist, creative, or someone that I find interesting
streaking

now that summer is wrapped in vancouver, i’m shifting back towards the 4am start time. gm!

Notes from this week

  • Interviewed 5 founders/business owners. Three were struggling with AI transformation. The major areas = shared context and workflows. Nothing was sticking, which sounds like a skills and adoption problem, not a tooling one.
  • The other two were trying to scale GTM: one with zero paid customers, the other with early pilots but no PMF or clear ICP. Growth dollars exist after understanding customers, positioning, and dialing in product.
  • Four of the five felt behind on AI adoption. They want to go deeper but have no idea how to budget for it. “What token formula per employee should we use?”
  • Friends who code for a living aren’t writing code by hand anymore. They review, and change what needs changing.
  • All my builder friends are diverging on the word “focus.” Some are doubling down on the AI spray and pray game. Going wide, building literally anything and everything. Others are killing every side quest to pour everything into one product. To be a missionary.

Hugging Face started as a companion app for teens. Wild, given yesterday’s news. TC screenshot:

TechCrunch story on Hugging Face launching an AI friend

My takeaways on Hugging Face acquisition

  1. Proof that you can hard pivot and just catch large waves and win bigly. Does that mean going deep on mission or ICPs and all that jazz is meaningless?
  2. Betaworks as business model.. Deep research I ran w/ Claude yesterday confirmed: the product studio model doesn’t work? What does work is deploying capital around a thesis.. what Betaworks calls “camps.” Their Hugging Face exit alone returned everything they’d put in over 19 years, and then some
The Betaworks Ledger: the four mechanisms that are genuinely transferable Betaworks Camp and Seed portfolio table, Hugging Face entered via BotCamp 2016

^^ look at the rest of the portfolio in progress..

dayshifting
Wheels down at YVR

Flight was basically just smoke. Mostly brainstorming how companies or organizations can best manage shared context with permissions and versioning (staff, contractors, agencies, partnerships, etc)

wheels down

Penticton has a strong coffee shop game! Have a few terminals running refactoring this website, improving design, and a few small bugs. Wrapping up plans for September

peach city commits